Gold Rush . . .

We just got the new collection from Benny Gold. As many of you know MR. Gold is the man responsible for designing a lot your favorite brands. Hes worked with Huf, Nike, Mash and others. We are very happy to bring you his new line. The majority of the last collection was gone in a few days. So get down and cop this before your homie does.

Make History.

The revolution is now!
GO VOTE!

Cash Money

Some of you might have been licked or approached by Cashmere during your visits to Beta or Covert. She definitely loved every single person that walked thru those doors, whether she knew you personally or just met. Either way, she brought joy to everyone she came across, and this post is dedicated to her. Yesterday (11/1) Cashmere peacefully left us due to Leptospirosis. She will always be in our hearts and will most certainly be missed!


Cashmere Crisostomo
Feburary 8, 2004 - November 1, 2008

Push Play

Into The Void Trailer from Shadow Conspiracy on Vimeo.

Seriously, I have like 18 hours to be out of my spot and haven't even begun to pack the first thing.
It's way to early in the morning to be fucking with this blog shit.
No commentary on how ridiculous this video is going to be (out winter '08) or how we carry Shadow in the store or how it all relates to Halloween.
And just to get your head right for the night....

The "ill mind state"

If yall dont know by now dude is one the illest bloggers out there. Hope its not too late for yall.

Blog this . . .

So ive been trying to post photos of a bunch of the new items we have gotten in this week. Its just not working. I dont know what is going on but im over it. So here you go. we have new gear in from Undefeated, 10 deep, Mishka, Crooks & Castles, Nooka, 3Sixteen, Alife and the list goes on. so stop looking on the internet and support your local store.

Wig Splitters . . .

Here is a little drop from the crew over at 10 Deep.



Boom ! ! !
Its like MAD Magazine over here.

Etnies Plus

216 pairs

311 pairs

More Randumbs.

Hip Hop Not.

So, what's crackin this Friday night? Well, you got Guru at Firestone with our very own Lt. Smash opening up the show (see flyer posted below). If you're not down with that you can come out to The Peacock. Secret Weapon and some peeps will be throwing down the disco beats. I'm not talkin' about that radio bullshit, sold in box sets on late night infommercials, you think is disco. I'm talkin' about that pure hot fire, straight from hell, beats of evil, kinda of disco, son! I'll be at the latter but that's just me.