Tuesday, December 25, 2007

Happy Holidaze!

Takin' it back with this vid. If ya'll don't already know, do your homework.

From the Beta/Covert crue, we wish everyone a happy/safe holidaze! Hittin 08' balls to the wall!

Thursday, December 20, 2007

what's in SANTAS(CROOKS & CASTLES) bag



It's Not Even Our Store But Fuck It!

Merry Christmas. Now Act Like The God Fearing Americans You Are And Buy Some Shit!

Random Events Of The Next Few Days....

We Got Deals All Week Long At The Milk Compound....
New Stuff At Covert And Beta. Come By And Say "What"!

Tonight Hoyle And Face On The Ones And Twos At "BBQ Bar".
Upstairs At "Sky 60" Secret Weapon And Johnny Five Mikes Will Be Holding It Down.
Come Have A Drink At Both Spots.

Tomorrow Hoyle Is Solo At "The Beacon" Downtown.
Mot, Andrew Spears And All The Way From NYC Mike L. (Alife) Will Be On The Rooftop At "Sky 60".

Saturday Night Lt. Smash Got "The Beacon" On Lock!

Talks Of A "Sunday Funday" BBQ! (Not Confirmed But Maybe If You're Good We Can Work It Out)

Saturday, December 15, 2007


This Brand Has Been In The Store For A Minute. Now It's Time You Know Why.

Thursday, December 13, 2007

Sunday, December 09, 2007

and now back to our regular programing...

we have a TON of new gear out on the floor after this weekend. dont have time to post the pics but they are all over the interweb so go knock yourself out. also the sale rack is packed full of deals.
12 BAR

Saturday, December 08, 2007

Can You Tell Me How To Get To Sesame Street

Fix push, fix push. Don't coast?

Comedy Gold.

The Lives They Left Behind

Nothing at all to do with fashion. Seriously. Your whole life can't be about shoes can it?

Wednesday, December 05, 2007


New video from the Bangers & Cash EP, brought to you by Spank Rock and Benny Blanco.

Tuesday, December 04, 2007

Saturday, November 24, 2007

Critical MASH

Here is what everyone has been waiting for. the MASH dvd is now instock and going fast. its about an hour long with a grip of bonus footage which in my opion is almost better than the movie or should i say should have made the final cut cus the movie is so sick. We will also be showing it at firestone next thursday night to kick the Orlando Bicycle Weekend. can some one show me how to do those fancy hyperlink jobbys id like to include them in this post. actually in every post. aight enough chatter get on yo bikes and come get it.

Friday, November 16, 2007

Ménage à trois is the season

Think about where you money goes when you spend it. When you spend it in local independent retailers it tends to stay in the circulate in the community. When you buy mass produced crap from Big box and chain retailers your money goes else where. Support those who live along side of you.

This Saturday Etoile Botique, Covert skate shop, Beta Retail Gallery, Alchemy hair salon, sales reps from KREW, SUPRA, VANS along with friends will converge in the back parking lot of COVERT to peddle there wares in a giant garage sale atmoshere we like to call the SEXY SALE

Come have fun and save some cash.... get an early jump on the christmas shopping.... Have a beer!!!! Whateves.....
11 to 7

Pass this along to all your friends.........

Friday, November 09, 2007

JB Classics X SSur X DC Shoes X BETA

ha just kidding we are just selling them. we are not tat cool yet. one day one can only hope.

i sport NEW BALANCE sneakers...

to avoid a narrow path.

Thursday, October 18, 2007

Small Talk Art Show Random Recap Photo Essay.

Thanks to all the artist, dj's and sponsors who helped make this happen. Thanks to everyone who came through. If you missed the opening, all works will be on display for another 30 days or so. Come by and say "what".

More photos at http://www.s1mg.com/events/BETA/10.11.07/index.html.

9, 10, 11, Tweleve Bar!

Get Some Heat For Fall. It's On The Floor. More Prints Than Pictured. Were Lazy And It's Getting Late And I'm Hungry, Nawmean.

Look'n At My Watch, It's About That Time....

NOOKA Is The Freshest Thing To Hit Your Wrist Since Thoses Swatchs Back In '88!

The brainchild of artist and designer, Matthew Waldman. He conceived the idea after staring at a large wall clock in a London hotel and wondering why there are so few options for time display. He then sketched his ideas for potential designs on a napkin and brought them back to New York. After working on the designs, he submitted them to his legal team, and indeed, they were unique enough to patent!

The linear and graphic representation of time with Nooka watches presents a more intuitive way to view time. The visual mass increases as time passes, givig weight to an ephemeral and abstact concept. Once you're used to the new visual paradigm, you may never go back to standard analog and digital time displays for your wrist.


Psst...SuperTeam 33 Is In The Store. It's New Balance, Son. Act Like You Know.

Come get the heat before your boy blows up your spot.

Friday, October 12, 2007

He Helped Shape Who We Are.


Saturday, October 06, 2007

10.11.07 = SMALL TALK

This should have been posted a while ago. Tisk, tisk gentleman.

For more info holler @ 407-228-1995

Cherelle feat. Alexander O'neil - Saturday Love

I guess since we're on the video posting ish, I'll have at it. The earliest memories of this tune dates back to my jitterbug days when my parents used to bump this on vinyl, non-stop. After years of digging, I was able to find this on 12" at a local record shop. For those that know me, know that I rinse this jam in almost every set. So for all you kiddies out there, take note. Certified panty wetter, and for those that think this is a bit cheesy, theres a DJ Ayers(Of the Rub fame) remix thats floatin' around on vinyl/MP3.

But Saturday remains the same....

Thursday, October 04, 2007

Tuesday, October 02, 2007

Dave Dennis

Hailing from New York, we are proud to present the Dave Dennis collection. A little different fit compared to your normal 'streetwear' brands. However, the collection is solid.

Stussy tribe

Staggered Stussy bits have made its way to 2432 E. Robinson Street. Inquire within.

Black Label

Black Label by MEGA(HUF) made its way from the hyphy coast. Lots of buzz on these bits. Get super steezy.

Mishka Fall 07

Alas, for all you fiends, we present the highly anticipated collection from the Mishka camp. Very solid pieces might I add. Come see for yourself.


Rogue Status x Diamond Supply Co. Collabo Ver 2.0 has landed. Ya'll should already know the deal, hurry up and get a scoop before its goooone!

Friday, September 28, 2007

Wednesday, September 26, 2007

Dusic. It's A Party.

It's a party. Act like you know. Thursday, September the 27th.
Brought to by the "Yesterday Today" family. Who happen to be second cousins to those hot ass sistas known as Covert and Beta.
The party's at The Peacock Room on Mills. Where are you?

Sunday, September 23, 2007

Welcome To The Neighborhood.

And for the ladies. We would like to welcome "Etoile Boutique" to the neighborhood. Come through and say "what"! Hit em off at 2436 Robinson St. Orlando Fl, 32805.

Dj Funk Knows What's Up.

Mr. Feinberg (Promoter Extraordinaire) and Chi-towns own Dj Funk got dem limited (Shit I didn't even get one and work next door!) "Operation Covert" joints!

Dj Funk and Pauly Crush (Monday nights at Back Booth) got broke off with one of kinds illy dilly Zoo York's!
Who's in your corner.

Mark Ronson, The Dap Kings and Bob Dylan!

What can you say.

Saturday, September 22, 2007

In Search of A(Beta)LIFE.

The new ALIFE shoes are in the shop and availible for the masses. Come get'em before your boy does.