Thursday, October 18, 2007

Look'n At My Watch, It's About That Time....

NOOKA Is The Freshest Thing To Hit Your Wrist Since Thoses Swatchs Back In '88!

The brainchild of artist and designer, Matthew Waldman. He conceived the idea after staring at a large wall clock in a London hotel and wondering why there are so few options for time display. He then sketched his ideas for potential designs on a napkin and brought them back to New York. After working on the designs, he submitted them to his legal team, and indeed, they were unique enough to patent!

The linear and graphic representation of time with Nooka watches presents a more intuitive way to view time. The visual mass increases as time passes, givig weight to an ephemeral and abstact concept. Once you're used to the new visual paradigm, you may never go back to standard analog and digital time displays for your wrist.

1 comment:


oh shit thats dem jawns kanye west be wearin in that magazine son...i heard they tell time in the future.